Foraying into the realm of skin care, Scentials Beautycare and Wellness Pvt. Ltd. has announced the launch of the skin care range, Arias, crafted by former Miss Universe and Bollywood actress Lara Dutta.
Arias is a complete skin care brand catering to the various skincare needs of women. The brand is a culmination of Dutta’s experiences as an actress, model, mother and an entrepreneur.
Arias comes with a range of products catering to all skin types. Driven by her rich experience spanning over two decades, the brand is Dutta’s strife towards making the modern-day woman realise that they should prioritise skin care and embrace their true beauty.
Geetanjali Shetty, a dermatologist who has worked with some of the top skin care brands, has worked with Dutta from day one to help create this offering for the consumers.
Dutta said, “Since my pageant days, I have been keenly following the trends of skin care that has shaped up the general attitude of women towards their own skin. Through Arias, I aspire to bring women closer to their own skin, prioritising its care and embracing its true beauty. With Arias, I wish to drive the cause of beauty at its very essence. I hope Arias will inspire women to focus on their skin care, and celebrate their inherent beauty.”
Shetty, who has formulated the products, said “Arias skin care products have been created keeping in mind the various challenges towards maintaining healthy skin. Arias products are vegetarian, paraben-free, have no harmful chemicals and are cruelty-free. We have used ingredients such as Neem, Matcha green tea, Pomegranate extract, which are great for your skin.”
The Arias range for women consists of 11 products including facial toners, face washes and masks, serums, and day and night creams. Dutta envisions to strike a chord with the modern-day woman, spreading her ideology of ‘beauty at its very essence’ through her maiden collection.
It is available at Amazon.in at the price starting from Rs 290 onwards.
Scentials Beautycare and Wellness Pvt Ltd. is a consumer goods organisation that has entered into global licensing agreements with some celebrities in the field of sports and entertainment to design, develop, manufacture, market and distribute a range of personal care and skin care products.